Client: Ain ClothingÂ
Ain Clothing is an Arabic streetwear brand based in Saudi Arabia
My Roles:
Branding, Identity building, and art direction
Scope of work:
The logo is meant to describe the brands' Arabic roots, with a simple Arabic calligraphy of the the word Ain (in Arabic) in its two meanings. Using the paint sprays as a representation of the street culture and what gives the brand its urban look. Photos were taken in the streets of Saudi Arabia with a Saudi model, to stick to the brand values and identity.
